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About Hola
We're building the finance platform that freelancers and accountants actually want to use. No complexity, no hidden fees, no nonsense.
Our Mission
Finance software shouldn't require a degree in accounting to use. We believe that managing your business finances should be as simple as checking your email — intuitive, fast, and stress-free.
That's why we built Hola: a platform that handles the complexity behind the scenes, so you can focus on what you do best — growing your business and serving your clients.
Our Values
These principles guide everything we build and every decision we make.
Simplicity First
We ruthlessly eliminate complexity. Every feature must earn its place by making your life genuinely easier, or it doesn't ship.
Built for Real People
We design for the freelancer juggling multiple clients and the accountant managing hundreds. Real workflows, real challenges, real solutions.
Transparent Always
No hidden fees, no surprise charges, no dark patterns. What you see is what you get. Free means free. €1.50 means €1.50.
Europe First
Built for European businesses, with European compliance, European support, and European values. Your data stays where it belongs.
Our Story
Hola started with a simple observation: finance software is broken. It's either too complicated for freelancers or too expensive for small accounting practices. The tools that exist force you to adapt to their way of working, rather than adapting to yours.
We talked to hundreds of freelancers and accountants across Europe. The same frustrations kept coming up: scattered receipts, endless email chains, software that takes longer to learn than it saves in time, and pricing that punishes growth.
So we built something different. Hola is free for freelancers because we believe managing your finances shouldn't be a luxury. It's €1.50 per client for accountants because scaling your practice shouldn't scale your software costs exponentially.
But more than that, we built Hola to actually solve problems. AI that captures expenses automatically. Invoicing that takes seconds, not minutes. Real-time collaboration between freelancers and accountants. Everything in one place, working together seamlessly.
We're still early in our journey, but we're committed to building the finance platform Europe deserves. One that respects your time, your privacy, and your intelligence.
Join Us
Whether you're a freelancer looking to simplify your finances or an accountant ready to transform your practice, we'd love to have you.